Tahoe's Kirkwood ski resort has always been this laid back rustic bare bones ski area, not affected by the commercialization and mall culture plaguing other resorts such as Heavenly and Northstar. So, Vail resorts' recent acquisition of Kirkwood surprised many. "Kirkwood sold it's soul to the devil!", they thundered. "Save the independent ski areas in tahoe!", they implored.
Were they really independent? Here is a sneak peek of the Tahoe ski industry.
KSL Capital Partners owns Squaw as well as Alpine Meadows and now are the majority stake holder of this combined resort area. JMA ventures owned Alpine and now are minority stake holders. JMA also owns Homewood.
Boothcreek resorts own Sierra-at-tahoe resort, which some claim to be the last independent ski resort in tahoe area. Boothcreek actually used to own Northstar-at-tahoe but sold it off to Vail in 2010. Vail had made an entry into tahoe area by acquiring Heavenly in 2002.
Why mention all this? George Gillett, a businessman and entrepreneur, was the former owner of Vail. He also went on to co-found Boothcreek and is their CEO & chairman. Michael Shannon and Larry Lichliter worked with Gillett, as CEO and COO, respectively, of Vail . Shannon and Lichliter went onto co-found KSL Recreation (Kravis, Shannon, Lichliter) which ultimately became KSL Capital Partners. So these 3 business holdings put together and the closely connected individuals behind them own five of the most popular resorts in the Tahoe area and are now influencing the direction of the Tahoe ski industry.
Ski industry is now operated as a business and for profit. Profits should never be construed as a bad thing, it will guide their investments. This might be in contrast to the tradition and style of the original Tahoe ski pioneers such as Alex Cushing (founded squaw), Warren Hellman (was part owner of Sugarbowl), Dave McCoy (founded Mammoth), Dick Reuter (co-founded Kirkwood), and Bud Klein (founded Kirkwood). Never a dull moment reading about how McCoy built mammoth or how Reuter single-handedly lumber jacked his way around Kirkwood clearing ski runs. They were mountain men in the truest sense.
But, it is no secret that lift ticket sales alone were never profitable for the ski industry. The business reality makes a compelling case for these mergers -- helps to save costs, consolidate operations -- and explains their inclination towards real estate development at these resorts. Their focus now is on projecting these resorts as a winter vacation destination for urban families.With this approach, some say that skiing, as a sport, has perhaps been relegated to the background but I am not buying that argument. The charm of the mountain and snow is still their primary product, and they need to build a successful business around it. Their success is important for the sport of skiing.
Were they really independent? Here is a sneak peek of the Tahoe ski industry.
KSL Capital Partners owns Squaw as well as Alpine Meadows and now are the majority stake holder of this combined resort area. JMA ventures owned Alpine and now are minority stake holders. JMA also owns Homewood.
Boothcreek resorts own Sierra-at-tahoe resort, which some claim to be the last independent ski resort in tahoe area. Boothcreek actually used to own Northstar-at-tahoe but sold it off to Vail in 2010. Vail had made an entry into tahoe area by acquiring Heavenly in 2002.
Why mention all this? George Gillett, a businessman and entrepreneur, was the former owner of Vail. He also went on to co-found Boothcreek and is their CEO & chairman. Michael Shannon and Larry Lichliter worked with Gillett, as CEO and COO, respectively, of Vail . Shannon and Lichliter went onto co-found KSL Recreation (Kravis, Shannon, Lichliter) which ultimately became KSL Capital Partners. So these 3 business holdings put together and the closely connected individuals behind them own five of the most popular resorts in the Tahoe area and are now influencing the direction of the Tahoe ski industry.
Ski industry is now operated as a business and for profit. Profits should never be construed as a bad thing, it will guide their investments. This might be in contrast to the tradition and style of the original Tahoe ski pioneers such as Alex Cushing (founded squaw), Warren Hellman (was part owner of Sugarbowl), Dave McCoy (founded Mammoth), Dick Reuter (co-founded Kirkwood), and Bud Klein (founded Kirkwood). Never a dull moment reading about how McCoy built mammoth or how Reuter single-handedly lumber jacked his way around Kirkwood clearing ski runs. They were mountain men in the truest sense.
But, it is no secret that lift ticket sales alone were never profitable for the ski industry. The business reality makes a compelling case for these mergers -- helps to save costs, consolidate operations -- and explains their inclination towards real estate development at these resorts. Their focus now is on projecting these resorts as a winter vacation destination for urban families.With this approach, some say that skiing, as a sport, has perhaps been relegated to the background but I am not buying that argument. The charm of the mountain and snow is still their primary product, and they need to build a successful business around it. Their success is important for the sport of skiing.